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Gucci’s latest initiative, the 2008
Gucci Campaign to Benefit UNICEF shows the world that high fashion has a conscience. Celebrated chanteuse, Rihanna is a strong supporter of UNICEF and in aid of her favourite cause, she is the global representative of this
Gucci campaign. From November 19th 2008 until January 31st 2009, 25% of all sales from the very striking white
Tattoo Heart Collection of highly covetable accessories will be donated to support UNICEF programs for children affected by HIV/AIDS in Africa. We hope that this is just the beginning of a trend for enduring collaborations between fashion houses and great charitable causes.
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Tags: Gucci, Rihanna, Tattoo Heart Collection, UNICEF