In times of hardship like these, most retailers and designers would expect sales would slow down due to the recession but I guess obviously not if you’re Stella McCartney. Her work is currently at its peak with two magnificent recent collections for Autumn/Winter 08-09 and Spring/Summer 09 to hold her on the ground if things ever got shakey. It has been a good year for the designer and after opening her first flagship store in Tokyo this past November and previously in London and New York, she will soon be celebrating the launch of yet another recently opened store - her first flagship in Paris.
The store is located in heart of the city at the ‘Jardin du Palais Royal’ an unusual location for luxury compared to how Avenue Montaigne or Rue Saint Honore are more for the high-end fashion consumer. However, Stella has obviously come up with her own prediction if her brand survives the credit crunch and says that she thinks the Palais Royal has “just the right balance” as it will not only draw in those who already know her brand but the tourists as-well. She boasts her company’s eco-friendliness as an added quality that should hopefully give customers another reason to choose her brand in these times of economic instability.
If you’re soon to be taking a trip to Paris, The Stella McCartney store is located near the end of the Palais Royal gallaries at No.114-121 Galerie de Valois or visit www.stellamccartney.com - Liv
