Save the Children ring by Bulgari

With wealthy nations tightening their belts and busy saving their own economies, now more than ever, do the poorest people in the world need our help. So a big applause to Bulgari that has just announced an ambitious project to help the charity Save the Children as part of its 125th anniversary celebrations. Bulgari has chosen to support the Rewrite the Future campaign of Save the Children, the largest independent international organisation for the defence and championing of childrens rights.Through Rewrite the Future campaign Save the Children is committed to providing within 2010 quality education to 8 million children living in conflict-affected areas. Bulgari has decided to make its own contribution to Save the Children with the objective of raising 10 million by the end of 2009, of which 1 million will be donated by Bulgari to the organisation in advance, while the remaining figure will be raised during the next year.

A silver ring specially created for the campaign and featuring the Save the Children logo engraved inside will be on sale from 1 February to 31 December 2009 at the price of 290/$290 (including VAT) of which 50/$60 will be donated to the campaign. Bulgari will also develop a collection of 15 pieces of high jewellery and 8 high-end timepieces, of an estimated total value of 3 million and auctioned on 7 December 2009 in New York. Proceeds will be totally donated to Save the Children and all the initiatives connected with the operation will be totally non-profit for the Bulgari Group. We will keep you informed of the project and look out for the Bulgari silver ring and wear it with pride. - Maria Doulton